Yes it is for every enterprise.Be it For profit, Not for profit, Govt. , Municipalities, Railways and Airways, B2B and of course B2C, Hospitals, Retailers, Doctors, Professionals, Telecom , BFSI, Utilities, Industry Associations, Chambers of Commerce, Real Estate , Stock Brokers , Franchise Companies & Start Up , Growth Stage & Large Enterprises.
Creating delightful customer experiences while fulfilling need with ease is a prerequisite of as well as expectations from every enterprise – irrespective of business model, sector, size, monopoly & geography.
Whether insulated from competition or no, focussing on delightful and memorable customer experience is a way to create sustainable competitive advantage.
Gravity of Action and investment size of implementing CX initiatives will depend upon whether you are looking for business solution or as proactive business strategy.