Customer Experience
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The Key to the Financial Success of Your Business

Every company aspires to become like Apple. Customers shall queue outside the store before the store opens, pay a premium price, wait eagerly for the next model, spread word of mouth, the product is a prestige symbol, huge company net worth, and mega market cap. To become Apple one can’t, ignore what Steve Jobs believed… Continue reading
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How to make your organisation human-centered?The
“We spend a lot of time designing the bridge, but not enough time thinking about the people who are crossing it.” Dr. Prabhjot Singh, Director of Systems Design at the Earth Institute The GST idea was good, but the implementation was bad. Demonetisation could have been handled better, and there are many examples of a good… Continue reading
